One thing that stands out in Constant Contact is that Contact Management is very well done compared to many email marketing apps and it allows you to import lists from Excel, Outlook, Salesforce and more.Ĭonstant Contact has lots of customizable templates with powerful analytics tool that make it easy to measure the ROI from campaigns and shows you how you can increase conversion rates with different approaches.Ĭonstant Contact can also be integrated with our favorite landing page software LeadPages which enables you to convert visitors into customers quicker. If you’re a small business or non-profit that doesn’t have time to learn the ropes of email marketing but needs an effective, understandable and reliable solution, Constant Contact is an excellent choice.įrom automatic welcome emails, subject line testing and contact segmentation years of experience in the email marketing industry has made Constant Contact a very refined tool. Constant Contact (Best Overall)Ĭonstant Contact has been in the email marketing business over 20 years and is still the best email marketing software for small businesses in 2022.Ĭonstant Contact is an incredibly well designed email marketing solution that takes the complexities of email targeting and makes it easy.

With this in mind, here then are the best small business email marketing providers of 2022 in order of ranking. The reality is that unless you really want to have everything saved on your desktop, you’re really limiting your business by searching for Mac or Windows desktop only email marketing software. We found that Constant Contact is the best email marketing software for Mac especially for small businesses due to the way it makes the complexities of email marketing so easy. In our extensive research, we found that all the best email marketing solutions are now Cloud based with very few having desktop apps for either macOS or Windows.

The best email marketing solutions also include their own lead generation and CRM tools to help you manage email campaigns every step of the way. Nowadays, email marketing is a highly specialized field and no longer just a case of sending out bulk email blasts and hoping for the best.Įffective email marketing nowadays is all about permission marketing which means accurately targeting potential customers, allowing them to opt-in, engaging them, following-up and ultimately, converting them into clients. The days of harvesting emails using crawlers and spamming are long gone. What To Look For In The Best Email Marketing Software ConvertKit (Best Free Email Marketing Software) OutBoundEngine (Best For Content Marketing) What To Look For In The Best Email Marketing Software.

Best email marketing software